I agree with the author of the piece on the premise that iconic and clean designs need not change. For the most part, the designs she cites as being changed were all changed for the worse or for arbitrary reasons. At the same time, I can't help but disagree that changing logos is usually a bad thing. I like when some companies clean up their logo/product design every now and then. Apple is a good example, where they keep a lot of the essence of the product, but put just enough of a new spin on it that it stays fresh and doesn't have a design that ages out. Additionally, I think that more companies could benefit from trying to future-proof their designs, so that there is less need for drastic change.
As far as the street signs are concerned, I wholeheartedly agree. Most road signs are simple and easy to understand in their current forms, so there should be no need to change.
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