I chose to redesign the logo for Dunkin' Donuts.
Basically, I tried to go for something reasonably minimal and easy to read, that retains enough of the original logo's identity so as to make it recognizable as the same company.
While the old logo was alright, I felt it could use some tweaking to become something a little more iconic looking in the same vein as Starbucks, a simple shape that is easily readable while simultaneously being memorable.
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